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Indian stock brokers — comparison

Major retail brokers are compared by account opening, AMC, equity delivery/intraday, futures, options, IPO access, platform/tools and notable benefits. Charges can change; always verify the linked official tariff before opening an account.

Pricing is shown as currently verified where official broker pages were checked; otherwise the card says “Check tariff”. Government/exchange taxes are separate from broker brokerage.
💡 IPO Tips
1 — Read the RHP first, always

Ten minutes with the Red Herring Prospectus beats a hundred opinions. Go straight to: objects of the issue (where the money is going — repayment of promoter loans is a warning sign), promoter holding before and after the listing, and the risk factors. The RHP / DRHP link on each IPO card opens the document directly.

2 — Judge the business, not the buzz

Look for revenue growth across the last three years, stable or expanding margins, and a real moat. Customer concentration above roughly 25% from one client is a genuine risk in many SME IPOs. A business that needs the IPO to survive is not a business worth owning.

3 — Check the ratios before the price

Use the Glossary: ROE above ~15% sustained, ROCE comfortably above the company's borrowing cost, and D/E below ~1 (higher only in genuinely capital-intensive sectors). If the company is loss-making, switch to EV/Sales instead of P/E. One strong year after two weak ones is often window-dressing before an IPO.

4 — Value it against listed peers

Find two or three listed companies in the same business and compare P/E and P/B at the issue price. If the IPO is priced at a big premium to profitable listed peers without faster growth, the listing pop is already priced in — you are buying someone else's exit.

5 — Read subscription quality, not just quantity

QIB anchor book filled on day one: institutions did their homework and committed early — a strong signal. QIB filling only on the last day: they are riding retail frenzy, not conviction. Massive retail subscription with a thin QIB book is the worst combination for listing-day risk.

6 — Use GMP as a thermometer, not a forecast

The GMP Live tab tells you the grey market's mood today. Combine it with subscription numbers to size listing-day expectations, but remember it says nothing about the business. High GMP with weak fundamentals is a trading opportunity, not an investment. Low or zero GMP with strong fundamentals can be the better long-term hold.

7 — SME IPOs: extra caution

SME listings trade with thinner volumes, wider spreads and 5% circuit filters. A small float means violent pops and violent dumps. Cut position sizes, and never chase an SME stock above the circuit in the first hour of listing.

8 — Decide the exit before listing day

Write it down before 9:45 AM: sell at open, sell at a fixed target, or hold because you studied the business. Deciding in the heat of a ticker is how listing gains turn into losses. And size every application so a total loss would not change your plans — never borrow to apply.

9 — Allotment is math, not money

In an oversubscribed mainboard retail category every applicant is treated at the minimum one lot — applying 13 lots instead of 1 does NOT raise your chance, it only blocks more money. If you have real funds, the category order is: Big HNI (something is almost guaranteed) > Retail (small lottery) > Small HNI (the worst — avoid). In SME IPOs the minimum is 2 lots, so know exactly how much money gets blocked and whether you can carry that risk. Bid at the cut-off / upper band: a good IPO never allots below the top of the band.

10 — The 21-day window after listing

The real moves often start after the listing-day hype fades. Two setups worth knowing: the early boom — an IPO that lists and goes quiet for 3–4 days with shrinking volume, then breaks above its early high (stop-loss at the quiet day's low); and the U-turn — a weak listing that reverses within ~21 days when the first results or a contract announcement lands. Strong post-listing stocks often hold their 10/20-day moving averages — trail winners there instead of panicking on red candles.

11 — Know who actually makes the money

In the IPO wedding, the bride and groom are the promoters and the core family is the early investors — the retail buffet guest pays for the plate. Historically only 2–4 listings out of 10 deliver a meaningful listing pop; most are flat or negative. That is normal, not bad luck. Size every application so a zero allotment or a flat listing costs you nothing but time.

12 — Treat GMP as a hypothesis to test, not a price target

Grey-market premium can be manufactured: operator money and paid influencer chatter can prop up a fake GMP right up to listing day, and a premium of 12–13% can collapse to 5–6% overnight once the flow dries up. Before trusting any GMP, check if the fundamentals support it: revenue and PAT growth, RoE / RoCE, P/E versus listed peers, D/E, how much of the issue is fresh money versus OFS, and what the proceeds are actually funding. When fundamentals and GMP disagree, trust the fundamentals.

13 — Run a quick A / B / C filter

Before deep-diving a 300-page RHP, bucket the IPO: A = growing revenue and profit, healthy RoE and RoCE, sane P/E versus peers, mostly fresh issue, clean use of proceeds. B = mixed — good growth but thin margins, or reasonable valuation but high leverage. C = expensive P/E with weak growth, D/E above ~2, heavy OFS, single-location or single-customer concentration, or a GMP that is visibly collapsing. Spend study time only on A; touch C only if you enjoy donating.

14 — Apply early, never in the last hours

Every IPO season a huge number of applications are rejected — UPI mandate not approved in time, bank or PAN problems, bids placed below the cut-off in a hot issue. If you are sure, apply on day 1-2; if still studying, day 3 before 1 PM; never the last evening.

15 — Follow the money trail in objects of the issue

Debt repayment is verifiable and cuts future interest cost. Capex is medium risk — check that the plant address and capacity actually exist. General corporate purpose is untraceable. Be extra careful when most of the issue is GCP or promoter OFS.

16 — The IPO calendar itself is a signal

Issues cluster in bull markets because sellers want high prices. A sudden rush of OFS-heavy IPOs near market highs is distribution, not opportunity — the same caution applies to a week crowded with six simultaneous issues.

Red flags checklist

Debt rising while ROCE falls; profits without operating cash flow; loans to related parties; auditor changes close to the IPO; promoter pledge; OFS-heavy issues where the company itself receives nothing; and valuation pitched far above listed peers without the growth to justify it.

Do not

Do not treat GMP or social-media claims as guaranteed listing returns, do not apply only because an IPO is "hot", and do not confuse a good company with a good IPO — a great business at the wrong price is still a bad listing bet.

17 — Sell on listing, don't marry the IPO

Across 2000–2023, buy-and-hold of every mainboard IPO lost money in roughly 30–35% of years, while a disciplined listing-day exit failed in only about 1 year out of 22. Book the profit and churn the money into the next good issue.

18 — Rule of 15 on listing day (2026 update)

Average IPO (5–15% expected pop): sell in the pre-open session (9:45–10:00 AM) and don't overthink the price. Strong IPO (25%+): place the stop-loss at the LOW of the FIRST 5 MINUTES after listing (10:00–10:05) and trail it upward; exit by the CLOSE of DAY 2 — day 3 increasingly opens in lower circuit because everyone knows the old day-3 rule. GMP above 50% and feeling uneasy? Just book in pre-open.

19 — Rule of 5 for SME listings

A good SME IPO usually lists ~90% up and then rides 5% circuits. Days 1–2: don't sell into the circuit. Day 3: if it trades ABOVE the day's average traded price, hold — it mostly closes back at upper circuit. By day 5 book at least 50% and trail the rest with a ~10% stop; trading below the average traded price on day 3–4, exit fully. Defensive: with 2–3 lots, bank 1–2 lots on day 1 itself.

20 — One PAN, one application — no exceptions

Two applications from the same PAN (even from different brokers, or one retail + one HNI) get BOTH rejected — lakhs of applications were thrown out in recent big IPOs for exactly this. Route the money correctly too: father's application from father's bank/UPI, wife's from hers — a shared bank account across different applicants' names is a rejection risk.

21 — Oversubscribed? Only the minimum counts

Once a category is oversubscribed, only the base amount is considered: retail ≈ 1 lot (~₹15k), small HNI ≈ ₹2L, big HNI ≈ ₹10L. Bidding 5 lots in retail does nothing extra. The winning move is one minimum application per family member — spouse, parents, adult children, HUF, even your company — each with their own demat and bank.

22 — Category odds — the hidden math

Rough allotment odds: retail 10x oversubscribed → about 1 in 10 applicants wins a lot. Small HNI typically runs ~4x the retail number → about 1 in 40. Big HNI ≈ its subscription ÷ 5 (at 50x, about 1 in 10 — and a win is worth ~₹2L of stock). Best odds: big HNI, then retail. Small HNI is the worst bucket — avoid it.

23 — Where your ₹10 lakh actually goes

With ₹10L+: one big-HNI application (₹10L) captures the best odds, and any balance becomes 1-lot retail applications in other names. Surplus retail money is better spent on the NEXT good IPO's retail book than on small HNI. And if an issue isn't oversubscribed by the final day, it usually wasn't worth applying to at all.

24 — The 10-minute selection checklist

1) GMP above 25% — over the last 5 years barely 2–3 of 400–500 such IPOs listed at a loss. 2) Anchor book: paste it into any AI and ask "How is the anchor book? Split between Indian mutual funds and international funds?" — you want many domestic MF schemes plus marquee foreign names. 3) Search "promoter fraud / GST / income-tax cases pending". 4) P/E versus same-size listed peers — an IPO should price ~20% cheaper; distrust profit that appeared just before filing. 5) On the final day after ~1:30 PM, check QIB and big-HNI subscription. For SME add: the lead manager's last 10 IPOs' listing performance.

25 — SME quality check

A genuinely good SME company is one whose stated plan is to migrate to the mainboard within ~3 years — you can see it in the financials, industry and growth. If that trajectory isn't visible, treat the stock as a listing-day trade only, however pretty the profit looks.

26 — Playbook: pick the better IPO in 10 minutes

Step 1: GMP above 25% — over the last 5 years barely 2–3 of 400–500 such IPOs listed at a loss. Step 2: paste the anchor book into any AI and ask "How is the anchor book? Split between Indian mutual funds and international funds?" — you want many domestic MF schemes plus marquee foreign names. Step 3: search " fraud / GST / income-tax cases pending". Step 4: compare P/E with same-size listed peers — an IPO should price ~20% cheaper, and distrust profit that appeared just before filing. Step 5: on the final day after ~1:30 PM check QIB and big-HNI subscription. For SME add step 6: the lead manager's last 10 IPOs' listing performance.

27 — Playbook: actually get an allotment

1) One PAN = one application — a second application from the same PAN (different broker, or retail + HNI) gets BOTH rejected. 2) Each family member applies from their own demat AND own bank/UPI — shared bank accounts get flagged. 3) In an oversubscribed category only the minimum counts, so bid one lot per name — never 3–5 lots from one PAN. 4) Build the name list: self, spouse, parents, adult children, HUF, even your company. 5) Category odds: retail ~1 in 10 at 10x, small HNI ~1 in 40 (avoid), big HNI ≈ subscription ÷ 5. 6) With ₹10L+: one big-HNI application (₹10L) and the rest as 1-lot retail names. 7) Apply day 1–2 at cut-off price — never the last evening, when UPI mandates fail most.

28 — Playbook: zero to your first application

1) Open a demat account with any broker (see the Brokers tab). 2) Set your UPI mandate limit (₹2–5L) in your UPI app — that is how application money gets blocked. 3) Pick an IPO from the Coach / Decision sections (green badge first). 4) Apply on day 1–2: select investor type "Individual/Retail", quantity = 1 lot, price = cut-off, pay via UPI. 5) Money stays in your bank — it is blocked only if you win. 6) Check allotment on CDSL / NSDL / your broker app the evening before listing. 7) Listing day: mainboard → Rule of 15 (Tip 18), SME → Rule of 5 (Tip 19). Book the profit and move to the next IPO — do not marry it.

🧠 Smart Tools
📖 IPO Glossary
PAN
Permanent Account Number — your tax ID. One PAN can file only ONE application per IPO, no matter how many demat accounts or brokers you use. A second application gets both rejected.
Demat account
Where your shares live electronically. You need one with any broker (Zerodha, Groww, Angel…) before you can apply to an IPO. Family members can each have their own — and each own application raises the family's total chances.
UPI mandate (ASBA)
When you apply, the application amount is "blocked" in your bank via UPI — it still earns interest but you cannot spend it. It is debited only if you get an allotment, and released the day after. Set your UPI app's IPO mandate limit to ₹2–5L so large applications don't fail.
Cut-off price
The "bid at cut-off" option means "I agree to pay whatever final price is discovered". Always bid at cut-off — you never lose an allotment for bidding marginally low this way.
Lot / lot size
IPOs are sold in baskets, not single shares. Lot size × price band = cost of one lot. Retail can apply for minimum 1 lot; SME requires at least 2 lots. More lots in the same category do NOT improve your odds once oversubscribed.
Retail investor
Applications below ₹2 lakh. Everyone in retail is treated as one minimum lot in the lottery, which is why spreading 1-lot applications across family members beats one big application.
NII / HNI
Non-Institutional Investors — applications between ₹2L and ₹10L are "small HNI" (worst allotment odds, avoid), above ₹10L is "big HNI" (best odds: subscription ÷ 5, and a win is ~₹2L of stock).
QIB
Qualified Institutional Buyers — mutual funds, insurers, foreign funds. QIB filling on the last day (not day 1) means they are riding retail frenzy, not conviction. A strong QIB book is the best quality signal.
Oversubscription
When total bids exceed the shares on offer. Retail 10x → about 1 in 10 applicants wins one lot. Once a category is oversubscribed, only the minimum application counts for the draw.
Allotment
The lottery result — who actually gets shares. Check it on CDSL (myeasi), NSDL, the BSE/NSE website, or your broker app, usually the evening before listing.
Listing gain
The difference between the issue price and the first traded price on listing day. IPO investors mostly play for this: book it per Rule of 15 (mainboard) or Rule of 5 (SME) instead of holding forever.
GMP — Grey Market Premium
The unofficial price traders pay for an IPO allotment before listing. GMP of ₹148 on a ₹1,700 issue hints at a ₹1,848 listing. A thermometer of mood, not a guarantee — above 25% has historically been the strong zone.
Kostak rate
The grey-market price for one full retail application before allotment. Kostak ₹12,000 means someone will pay you ₹12,000 today for your (possible) allotment — an alternative way to lock listing-day profit.
Anchor book
The portion allocated to institutions one day before the IPO opens. Who is in it (many Indian MF schemes, big foreign funds) is the single fastest quality check before applying.
Lead manager
The merchant banker running the IPO. Their last 10 IPOs' listing performance tells you how well the issue is likely to be priced and managed — critical for SME IPOs.
Circuit / circuit filter
The daily price limit — 5% for SME stocks, 20% for mainboard. A good SME IPO often locks in upper circuits for days, which is the basis of the Rule of 5 exit.
Pre-open session
9:45–10:00 AM on listing day, when the opening price is discovered. Selling here (at the discovered open) is the recommended exit for average IPOs in the Rule of 15.
Stop-loss / trailing stop
A pre-decided exit price that caps your loss. A trailing stop rises as the price rises — e.g. the low of the first 5 minutes after listing, moved up as the stock climbs (Tip 18).
IPO
Initial Public Offering — a private company's first sale of shares to the public on an exchange.
RHP
Red Herring Prospectus — the near-final offer document filed with SEBI, containing the price band and full business, financial and risk details. The primary document to read before applying.
DRHP
Draft Red Herring Prospectus — the earlier draft filed for SEBI's comments. Useful for early research, but always confirm against the final RHP before applying.
OFS
Offer for Sale — existing shareholders selling their stakes. The company receives none of this money. A very high OFS share in an issue is worth questioning.
GMP
Grey Market Premium — the unofficial price traders pay for IPO shares before listing. Useful sentiment signal, easily manipulated, says nothing about fundamentals.
Lot Size
Minimum shares in one application lot. Retail applications must be in multiples of the lot; the lot value (lot size × price band) is your minimum cheque.
P/E — Price to Earnings
P/E = share price ÷ earnings per share (EPS)
What you pay for every ₹1 of annual profit — a P/E of 30 means ₹30 for ₹1 of yearly earnings. Always compare against listed peers in the same sector: 50 for a fast-growing company can be cheaper than 15 for a shrinking one. Meaningless for loss-making companies (common in new IPOs) — use EV/Sales or EV/EBITDA there instead.
P/B — Price to Book
P/B = share price ÷ book value per share
Compares the price to the company's net worth (assets minus liabilities). Most useful for banks, NBFCs and financials, where book value is marked to market. Below 1 can signal undervaluation — or a business earning poor returns on its assets; check ROE to tell the two apart. Of little use for asset-light technology or services companies.
ROE — Return on Equity
ROE = net profit ÷ shareholders' equity × 100
How efficiently the company turns shareholders' money into profit. Sustained ROE above ~15% is a sign of quality. Warning: ROE can be inflated by high debt — a leveraged company shows great ROE while carrying real risk. Always read ROE together with D/E and ROCE.
ROCE — Return on Capital Employed
ROCE = EBIT ÷ (total debt + equity) × 100
Like ROE, but includes borrowed money in the base, so it judges whether the business earns more than capital costs, debt or equity alike. Capital-intensive sectors (steel, cement, infrastructure) should be judged on ROCE, not ROE. ROCE comfortably above the company's borrowing rate (~12–15%+ in India) is strong; a big gap between ROE and ROCE means profits depend on leverage.
P/L — Profit and Loss statement
revenue → margins → profit, read over 3 years
The P&L section of the RHP shows the last three financial years. Read it top to bottom: is revenue growing or flat? Are margins stable, rising, or squeezed? Are profits backed by operating cash flow (check the cash-flow statement — profit without cash is a classic red flag)? One good year after two weak ones is often window-dressing before an IPO.
D/E — Debt to Equity
D/E = total debt ÷ net worth
How much the company owes for every rupee of shareholders' money. Below ~1 is comfortable for most sectors; 1–2 is workable in capital-intensive businesses; banks and NBFCs run much higher by design, so judge them on book value instead. Rising D/E with falling ROCE is a serious red flag — the company is borrowing to keep up appearances.
Retail Investor
Applications up to Rs 2 lakh in a mainboard IPO — about 35% of the issue is reserved for this category. When oversubscribed, allotment is by lottery at the minimum lot, so one application per family member beats one big application.
HNI / NII
High Net-worth Individual (Non-Institutional Investor). Small HNI: Rs 2–10 lakh applications. Big HNI: above Rs 10 lakh. In oversubscribed mainboard issues, allotment is capped at the category base amount — a Rs 10 lakh application still gets only ~Rs 2 lakh of stock, which is why Big HNI odds are structurally better than Small HNI odds.
QIB / Anchor Investors
Qualified Institutional Buyers — mutual funds, insurers, foreign funds. A large anchor book on day one signals institutional conviction; a QIB quota filling much faster than retail is a quality signal worth checking before you apply.
Price Band and Cut-off
The band (e.g. Rs 93–98) within which you bid. A well-subscribed IPO prices at the upper band, so retail applicants normally choose the cut-off option, which means "I accept the final price". Bidding the lower band in a hot IPO usually means no allotment at all.
Basis of Allotment
The rule that decides who gets shares when an IPO is oversubscribed: each category is scaled down proportionally, with retail decided by lottery at the minimum lot. It is published after finalisation — check it to learn the exact odds you faced.
Employee Reservation
A small quota reserved for the company's own employees, usually at a discount to the final price. Employees should evaluate it on the same fundamentals as everyone else — a discount does not fix a bad business.
UPI Mandate / ASBA
When you apply, the application money is blocked in your bank account (not debited) until allotment. Approve the UPI mandate the same day — an unapproved mandate is the number-one reason applications get rejected, and crores of rupees are blocked out every IPO season for this reason alone.
Use of Proceeds
The "objects of the issue" section — where the raised money actually goes. Debt repayment is verifiable and cuts interest cost. Capex needs a reality check on the plant and capacity. General Corporate Purpose (GCP) is untraceable — a mostly-GCP issue deserves extra suspicion.
Market Maker (SME)
Every SME IPO must have a designated market maker who quotes two-way buy and sell prices for a minimum period. This provides some liquidity in otherwise thin SME stocks — but spreads can still be wide, so check the market maker obligation in the RHP.
Kostak / Subject-to-Sauda
Grey-market deal types: kostak is a fixed price paid for a full application (allot or not), subject-to-sauda is a payoff linked to the actual allotment and listing. Both are unregulated over-the-counter side-bets — treat their quoted rates as sentiment data only, never as a guarantee.